There are a variety of free traffic generation strategies that can be used to increase website traffic. In part one of this series, we discussed five free methods: search engine optimization, blogging, article marketing, social media marketing, and video marketing. In this article, we will discuss five more methods: online directories, email marketing, press releases, webinars, and paid advertising.
Online directories are websites that allow businesses to list their website and contact information for free. The most popular online directories are Google Places and Yahoo! Local. To list your business on these directories, you simply need to create a free account and enter your business information.
Email marketing is another great way to generate free traffic to your website. The key to effective email marketing is to create a list of subscribers who are interested in your products or services. There are a number of ways to build a list of subscribers, including opt-in forms on your website, sign-up forms at trade shows, and purchase lists from third-party providers. Once you have a list of subscribers, you can send them email newsletters, product announcements, and special offers.
Press releases are another great way to generate free traffic to your website. A press release is a document that announces something new or noteworthy about your business. Press releases can be distributed to online news websites, trade magazines, and local newspapers.
Webinars are online seminars that allow businesses to share their expertise with potential customers. Webinars can be a great way to generate leads and traffic to your website. To promote your webinars, you can use online advertising, email marketing, and social media marketing.
Finally, paid advertising is a great way to generate traffic to your website. Paid advertising can be expensive, but it can be a great way to reach a large number of potential customers quickly. The most popular paid advertising platforms are Google AdWords, Facebook Ads, and LinkedIn Ads.
These are just a few of the many free and paid traffic generation strategies that are available to businesses. By using a combination of free and paid strategies, you can increase traffic to your website and generate more leads and sales.
