Toyota Auris, a car model by Toyota, ran a mobile marketing campaign in the UK in order to promote the new Auris Hybrid. The campaign consisted of a microsite, a QR code campaign, and an augmented reality campaign.
The microsite, which was designed to look like a car, allowed users to explore the new Auris Hybrid. The site included a 360-degree view of the car, videos, and images.
The QR code campaign consisted of posters and stickers that were placed in various locations around the UK. When scanned, the QR codes led users to the microsite.
The augmented reality campaign allowed users to view the new Auris Hybrid in 3D by scanning special posters with their mobile devices.
