If you are looking to promote your services, or launch an exciting new product online, your best option is to turn to video marketing. Quickly being utilized by individuals, small businesses, and the major corporations, this is set to become the hottest marketing method for some time. With us all being well used to TV advertising, this medium is thought to be far more comfortable for people to take notice of, as opposed to pop-ups and banners. Particularly for the increasing number of so called “silver surfers”.
A strong, well made,professional looking video is likely to be your best option. Amateur attempts can be successful, but are best reserved for amazing events, or acts of human stupidity! Whether you are just a small team working together, or have brought in outside help, it is vital to be clear on how the project will proceed.
When selecting who to work with on the video, be sure to take a look at any work they have produced before. Do you like it? How was it received? What was the effect on the sales bottom line? Seek references, which any company worth its salt will help you to access. Spending a little time on this now, will reap dividends moving forward, and help you through any issues and challenges that may arise.
As well as a good product, the way you sell it will need to be top drawer. Many winning ideas have failed, because of poor marketing concepts. Ensure you have a strong selling story, that will entertain and get repeat visits. The idea is of course to generate sales, and a winning story can play a big part in achieving that.
Another important factor is the video length. Too long, and people will lose interest. Too short, and they will be left confused. This isn’t necessarily a bad thing, and could generate leads in itself. However, a length of about a minute is generally considered a wise move.
Okay, so you have a great team, a great story and a stunning final edit. From here, it is key to promote it in the right way. Posted in the wrong place, or at the wrong time could prove disastrous. However, if you have any lingering doubts, simply head for the social networking big boys and girls.
Posting your video to the Facebook and YouTube generation of sites will prove a good move. With millions of hits a day, this is the simplest and most effective method. It could also be good to release segments of the video as it is composed, this will garner interest, and spread the word about its imminent launch. Manage expectations, and you will see a quick result.
Many other sites exist that allow you to publish your video marketing content free of charge. If you are unsure where is best to go, professional companies and individuals could assist you considerably. Be sure to check out any recommendations independently before going with them and exchanging any money for this however.
