SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.
There are many SEO tools available on the market, but the following are five of the most essential:
1. Google Search Console: This tool provides information about how your website is performing in Google search. You can use it to identify and fix issues with your website’s visibility and indexing.
2. Google Analytics: This tool provides data about your website traffic, including where your visitors are coming from, what pages they are visiting, and how long they are staying on your site.
3. Moz: This tool offers a variety of features, including website audits, keyword research, and backlink analysis.
4. Screaming Frog: This tool crawls your website to identify any technical SEO issues that may be preventing your site from ranking well.
5. Yoast SEO: This plugin for WordPress helps you optimize your website for Google search by providing tips and feedback on your website’s SEO.
SEO is a complex and ever-evolving field, and the tools above are just a few of the many that you can use to improve your website’s visibility. However, using these essential tools will put you on the right track to achieving better SEO results.