Get started with your competitor’s campaign! Leverage these five tips to use your competitor’s name as keywords within your PPC campaigns. Whether you want to target your competitor’s audience in Google Ads (Adwords) or Microsoft Advertising (also known as Bing Ads), you should always consider the following tips:
1. Consider you will not be penalized for using your competitor’s name as a keyword
2. Focus on the Return on Investment you get from your competitor’s campaign
3. Don’t use your competitor’s name within your Google or Microsoft ad
4. Do not use Dynamic Keyword Insertion within your PPC campaign
5. Use keywords that are at your same level
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