The success of our marketing campaign lies on how we present ourselves and our products to our target market. Such that, in email marketing we can have an easy and direct access to our potential clients for them to know that we exist with the following products and services we provide. There are many advantages in using this method. However, we should be cautioned of some things to be successful in email marketing.
To consider our email as a spam is always a threat to our business. This will not just ruin our business but also destroys our reputation in the online marketing industry. If this happens, obviously, great chances of failure in the business will happen. What can we do to avoid this?
There are numerous ways for emails not to be regarded as a spam. Once you are done formulating the contents for your email marketing, you can test them by sending short reports and newsletters to multiple email accounts with spam filters. This way we can check our email before we start sending them to our clients. If the short reports or newsletters will end up in the inbox, your work is to start sending them. However, if not, you’ve got to work it out.
Higher spam risk rates can also be expected in sending bulk emails. Avoid bombarding recipients with too many emails. Be consistent in doing this with the right timing. If you want to send only one email for the whole month then consistently do this. In this way, you can avoid complaints and reports that you are a spammer.
To create a double opt-in is also another way not to be reported as a spammer. Through this, clients will have the freedom to decline or continue subscribing to the products your offer. List builders will also have the advantage of identifying who are those recipients that are not responsive and those who will decline the offer.
When marketer’s email will be considered as a spam, people will just delete it or complain that destroys your reputation. All your efforts will end up in vain. This will not just destroy your business but also your credibility.
