Tips for Producing a Promotional Video for Your Small Business. Check out more The Journey content at
✅Read about it here ➜
0:13 Tips for producing a promotional video for your small business
0:58 Why does your business need a promo video?
1:50 Short videos are always better
2:23 Brand your video
2:53 Pay attention to quality
4:26 Utilize SEO
Videos convert better than text. Marketers have known this for years and If you want to promote your business and get more sales and higher brand awareness, then a video is the best option you have.
Promo videos are the best way to market any kind of product or service: they explain any kind of complex information and turn it into something fun, dynamic, and memorable. Think creating an interview video seems intimidating? It’s not! With a few basic pointers, you can create a spot that entices customers to do business with you.
Why does your business need a Promo Video?
To explain things faster
Online, people’s attention spans are getting shorter by the minute.
content that gives them the largest amount of information in the shortest amount of time is preferable.
They capture your audience’s attention
You’ll be losing if you rely solely on text or complicated explanations. Promotional videos tell your audience exactly what they need to know about your product or service, and they leave them wanting to know more. After they take a look at your video, they’ll be hooked – and that’s a purchase in progress.
You get to use it everywhere
Because of the nature of its content – a narrative that’s simple and engaging, and information that’s easy to understand – this is a kind of video that will bring high results no matter which platform you use it on. You could use it in your social media accounts, your YouTube platform, and your website with the same kind of positive results from your audience. This is great because it means that you get to reach different audiences, no matter where they are.
Pro-Tips: How to create a professional Promo Video
Short videos are always better
When video length increases, your audience’s attention decreases. This means less engagement and no conversions or sales whatsoever. There’s nothing that can’t be explained in two minutes or less. Promotional videos should be anywhere from 60 seconds to 90 seconds long. Prepare talking points to stay organized and so you don’t miss anything important.
Make it really yours – Customize your video.
Would you pay attention to a promotional video that doesn’t communicate the brand that they’re trying to sell for? Include your brand’s logo and official colors in order to give credibility to your product. Knowing who your audience is and creating content that is targeted specifically towards them.
Find out what their doubts and questions are, and answer them in your video, as this will make them feel like you were speaking to them directly. Avoid word-for-word scripted responses, your viewers can tell when answers have been rehearsed and it can come off disingenuous. Let your natural charisma shine through as you speak with authentic emotion, always maintaining eye contact with your camera.
Use high quality in every detail
In a world with so many kinds of content, and 400 hours of video being uploaded every second, what kind of video do you think your audience will stop and watch? Promotional videos are the ones that will introduce your product to your audience, so why would you want your product to be associated with poor-quality content?
If you’re making the video in-house, you’ll need a few things, including a decent camera. These come in many shapes, sizes, and prices – you can even use a smartphone. Watch out for unflattering lighting as this can be a major distraction for the viewer. A wireless microphone will make for a better sounding video by helping reduce background noises. Also, keep the camera steady use a tripod, or place your camera on an eye-level, flat surface.
However, working with a professional video company will help you achieve all of your marketing goals. This kind of service might be somewhat expensive, but trust us – every penny spent on professional video content will be a penny well spent. A promotional video has a really high ROI rate, so you’ll see the results really quickly.
Never forget video SEO!
Even if your video is just for your website, you’ll want people to be able to find it elsewhere. Use your target keywords in your tags and your video’s description.
While they’re explicitly all about the hard sell of your product, service, or business, in general, they tend to be more fun and entertaining. If you want to give your business a chance to really shine and have an interesting idea for a promotional video, go for it!
———-
Subscribe:
Website:
#TheJourney #Business #GoDaddy #Entrepreneur #HowtoStartaBusiness #Video #Marketing
