Three Online Marketing Tips

Marketing your online business is very important in the money making game. However, doing it properly is the key factor of making or breaking your business. In this article I will explain three online marketing strategies: search engine optimization, article marketing, and video marketing.

Search engine optimization (or SEO), is basically about using your keywords effectively to show up in the top results on Google. SEO affects every type of marketing you do online. This step is quite important, and you’ll want to do it properly. The first thing you’ll need to do, whether you are writing an article, blog post, or making a video, is to research your keywords. I have found that using Google’s free keyword tool is very helpful for these three online marketing strategies.

The second of these three online marketing strategies is to write articles related to your niche. Niche articles are a great way to market your business. To properly get your article to show up in the top results of Google, you will need to do your keyword research first. You will want to use your keyword in the title of your article, and in each paragraph. Also, making full use of the resource box, or the little blurb of text at the end of the article, is very important. After your article is written, you will want to submit it to online article directories (there are several out there,) then the editors will review, and hopefully publish your article.

The third of the three online marketing strategies I will mention is video marketing. If you haven’t started posting videos yet, you should most definitely jump on that bandwagon. Everybody and their grandmother are looking up several videos every day, and YouTube alone gets over one million hits per day. Video marketing is a great strategy to get free traffic. There are many types of videos to make, from how-to’s, to product reviews, and plain old informational videos. Correctly using video marketing also starts with keyword research. You should put your keyword in the video’s title, in the description, and use variations of your keywords in the tags.

In conclusion, these three online marketing strategies can definitely help you gain lasting leads, and residual cash flow. That is if they are done with correct keyword research. Search engine optimization, article marketing, and video marketing are very helpful in promoting your business online. So if you haven’t tried these methods yet, I would encourage you to start researching your keywords, and get some content online today!

Wishing you all the best,

Beth Balcum