New to email marketing? No problem. Campaign Monitor’s features instantly translate for small businesses and up-and-coming marketers. This video provides an in-depth look at what the platform has to offer.
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Transcript:
Hi, everyone! Today we’re going to take a quick look at Campaign Monitor’s email marketing and automation. Enjoy.
I’m assuming the role of a marketing manager at Converse, the global shoes and apparel company.
And today I want to tell my subscribers about a new campaign we’re launching.
To do that, I’ll head over to Campaign Monitor, the simple and elegant email marketing tool that enables Converse to send all of its customer-facing emails.
Let’s jump right in by clicking the “Create a new campaign” button.
The four dots in the right-hand corner show me where I am in the process of completing my campaign.
The first step is to name my campaign, give it a compelling subject line, and a reply-to address.
I have the option of personalizing the subject line by adding the subscriber’s name.
I can A/B test the performance of any of the elements of this email by clicking the A/B tab above, but let’s save that for another day, and jump into the second of the four steps.
Next, we can select one of over twenty-five, pre-built, mobile-ready templates to fit every top marketing use case, including: announcements, newsletters, deals and offers, feedback, and events.
Or, if we have coding skills, we could upload an HTML template.
But today, for the sake of time, let’s clone a template I’ve previously sent that performed particularly well.
I’m presented with an outline of where the new content should go, so all that’s left to do is grab images ready-to-go right from my desktop.
I’ll start at the top with the Converse logo.
Next, I’ll drop in a gorgeous, edge-to-edge image of the sneakers I want to promote.
Now my email is really starting to resemble the Converse website, but I’m not done yet.
Inline editing makes it quick and easy to type text and see exactly how it will look next to the other elements in the builder.
And as every marketer knows, a great promotional email is designed for conversion.
To do that, I’ll add a big, bold button with a clear call-to-action.
I can always choose from the robust selection of fonts provided by Campaign Monitor, but I also have the flexibility to drop in a text image.
And if an element of the email isn’t feeling quite right (such as the size of a headline), I can play around with the size, or choose from an infinite number of colors.
Lastly, Campaign Monitor’s spacing capabilities means you can build an email that’s pixel perfect.
Now, since this template is mobile-optimized out of the box, we can see exactly how it will look in every inbox or mobile device, without any additional time or effort.
Let’s move to the third step, deciding who to send this to.
I’m now presented with several pre-populated lists, such as web signups, manual uploads, or via one of Campaign Monitor’s 260 integration partners, like Salesforce or WordPress.
But today, let’s build a brand new list, and to do that, I can grab a spreadsheet right from my desktop. In a matter of minutes, we’re ready to send our email marketing campaign. We’ll send it immediately, but you can always select a time in the future. Maybe if you’re targeting a different time zone and won’t be in the office to click send.
So, we just sent our first email campaign. Now let’s take a look at our reporting capabilities. Immediately after sending, you can see exactly who’s opening your email and how they’re engaging with your email in a report called “Worldview.” As a marketer, it’s extremely gratifying to see your communications reaching your intended audience in realtime.
And to track all of your key performance metrics, you can view the Campaign Snapshot to see a rich set of reports, including opens, bounces, and click-throughs…
