When you carry out a search query on Google for a specified keyword, there are usually 2 sections on the result page that appears. One section of the result page is called the sponsored link. These are companies and business that have paid Google to show their ads on that spot. The other section of the results page is called the organic search or the natural search results. Here, Google uses its spider search tool to automatically search millions of web pages that are directly interrelated with the keyword or key phrase entered by the Google user. It is this section that interests us as for now. Getting your website to appear in the 1st page on Google’s organic search result for a main keyword is a very difficult task. The industry term for that process is called: Search Engine optimization (SEO), and it is putting many people in a full time employment.
Here are the very basic of the search engine optimization process, which would be of great help in better ranking your website with Google and other search engines. If well applied, I can guarantee that you would be way ahead of most of your competitors for your given keyword.
If you want the search engines to know what your page is all about, then you should make sure the following tags are available for the search spiders to see and read.
There are 3 HTML tags every page should have at the top of the page just below the tag. They are:
A- The Meta Title tag, B- The Meta Description tag, C- The Meta keyword tag,
It would be good optimization if you make sure your keywords appear at least once in each of these tags. You can check this by opening your page in notepad. To do this, simply save your page to the desktop, right click on the saved page scroll down to “open with“ and choose notepad, you will see a bunch of codes appear which would be really difficult for you to identify anything. But don’t panic. To identify the above mentioned tags type simply type Ctrl F to launch the find command. For identifying the title tag for example, type in in find box that appears and Enter. You can now see what your page has as title, and you can change it if you wish.
Repeat the same process for all the other tags, and when you are done hit save from the file menu above.
This process could also be done in an HTML editor such as Nvu or Microsoft FrontPage. Just open your webpage in your HTML editor and choose the source tab situated at the bottom of the page. There you can find all the HTML tags we have talked about above. Do your corrections, save and publish your page.
