To understand the secrets of attraction marketing you need to understand what it is and how it works. Many network marketers are confused by the concept of attraction and think it may be better served being left in the relationships niche.
The term attraction simply means drawing prospects to you instead of you going out and being bombarded with no’s before you get to a yes. But it’s not simply a matter of drawing someone into your funnel and then signing them up.
In today’s internet dominated world if you are not using this vehicle to your advantage you are being left behind. Prospecting online will give you more reach than offline. Both have their place and when used in unison, you have a powerful platform to work from.
Using attraction marketing principles in both works very well and these simply involve targeting your message in front of a receptive crowd. Pick you targets and put your message where they can receive it. Once you get people coming to you then train and educate them instead of sales pitching them. Does this make sense?
Stand Out From The Network Marketing Crowd
What if your message differed from everybody else? What if you were able to sneak under the prospect’s radar by educating them with your message rather than giving them a sales pitch?
All of a sudden you have dramatically differentiated yourself from the rest of the crowd and by using educational and teaching messages you will begin to break down the barriers of trust and take on the air of a trusted advisor.
Breaking down these barriers is the most important aspect of encouraging prospects to move down the lead generation assembly line?
Now, we are not telling you that you never let your prospects know about your opportunity. The essential attraction marketing secret is you need to earn the respect and trust of your prospects in order to present your message.
In other words, show your prospects how they can make the most of their situation whether their business is in finance or health and give them useful information that they can take away and implement immediately.
By jumping in with the sales pitch, your prospects will see you as someone who is needy and desperate. If you educate and teach them first you will appear much more welcoming and trustworthy. The secrets of attraction marketing revolve around this very concept.
