The internet has become a necessary part of our lives, with an estimated 4.57 billion people using it as of 2019. It’s hard to overstate how important content marketing has become in our current digital age. And, with an estimated 78% of people researching products online before making a purchase, it’s clear that businesses need to be using content marketing to reach their target audiences.
If you’re looking to get started with content marketing or want to improve your existing skills, consider reading one (or all) of these 10 books. They cover everything from strategy and planning to execution and measurement, and are written by some of the top names in the industry.
1) The Content Marketing Handbook by Joe Pulizzi
Joe Pulizzi is the founder of Content Marketing Institute (CMI), so it’s no surprise that his book is one of the best on the subject. The Content Marketing Handbook covers everything from developing a content strategy and creating editorial calendars to repurposing content and measuring results. This book is essential reading for anyone who wants to create a successful content marketing program.
2) The Lean Branding Method by Laura Busche
Laura Busche’s book takes a unique approach to content marketing, teaching businesses how to use lean branding principles to create more effective content. The book includes case studies and real-world examples to show how businesses can use lean branding to produce better results with less effort. If you’re looking for a more strategic approach to content marketing, this book is for you.
3) Epic Content Marketing by Joe Pulizzi
Epic Content Marketing is another great book by Joe Pulizzi that covers everything from developing a content strategy to executing and measuring results. What sets this book apart is its focus on creating “epic” content that will truly wow your audience. If you’re looking for ideas on how to create content that will stand out from the rest, this is the book for you.
4) The Legend Of Virgilio by Ayodeji Awosika 
“The Legend Of Virgilio” tells the story of a man who was able to use his unique talents and skillset during the height of the Italian Renaissance period. While much of the book focuses on Virgilio’s legendary exploits, it also provides valuable lessons on how businesses can succeed by thinking differently and taking risks. This book is perfect for anyone who wants inspiration for their content marketing efforts.
5) Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Gary Vaynerchuk’s Jab, Jab, Jab, Right Hook is all about creating content that engages your audience on their terms. The book provides actionable advice on how businesses can use different types of content (e.g., video, photos, etc.) across different platforms (e.g., Facebook, Twitter, Instagram) to reach their target audiences where they are most active. If you want to create more effective social mediacontent, this book is a must-read.
