Art marketing in today’s world is more a science than ever before. With so many different outlets, successful artists have learned to tap all of these outlets and create their brand. Once an artist has created brand they will be able to increase the value of their Art and volume of Sales.
Art Marketing Strategy of creating your brand has been difficult in the past. However this is not the case in today’s world of Internet Marketing. Using some simple art marketing techniques you too can be successful. Let’s look at both some online and off-line art marketing strategies to employ.
1. Purchasing a domain name and creating a website is the primary way to start your Art Marketing Strategy. In this day and age, most people go to Google and other search engines to find things out and therefore your online presence is very important. An important point is that you may want to purchase your name as your domain name or the name you intend to use as your artist name. This goes back to the branding strategy is a must for today’s artists.
2. Create a blog about you and your art work. The primary difference between a blog and a website is typically a website will contain your gallery, contact information, some basic website text about yourself and your art work, while your blog is used to talk about yourself and your art and is updated on a regular basis. To use the blog effectively, you should create three blog posts a week. These blog posts can be from 100 to 300 words and can talk about what you did that week or what project you’re working on.
3. Join both online and off-line organizations, forums and networking groups. Contributing in online forums, in a positive and non-selling way is a great way to build brand. Joining a local organization is also a great way to create your brand.
4. Writing short how-to articles and posting them either to your blog or to online article directories is an excellent art marketing strategy.
5. Joining your local community and provide some free services or training, will go a long way to creating your image and brand.
6. Create a newsletter that potential buyers can sign up for either on your blog or your website.
7. Organize live workshops either online or off-line.
8. Create an e-book, showcasing some of your techniques, include pictures of the art where the techniques were used and offer this e-book for free to potential buyers who sign up for your newsletter.
9. Talk to the local radio station to see if there’s something you can do to help them out or provide a service that will allow you to get some free air time.
10. Contact an event organizer or a charity to determine if there is a way that you can contribute to a worthy cause with a genuine intention of helping the cause or charity but with having the natural consequence of building your brand recognition.
