The Three Things Everyone Misunderstands About Copywriting [Write Bites Episode #48]

Copywriting is one of the most important aspects of any online marketing campaign, but it’s also one of the most misunderstood. Here are three of the most common misunderstandings about copywriting:

1. Copywriting is all about persuasion

Copywriting is not just about persuasion. It’s also about providing information and creating a connection with the reader.

2. Copywriting is all about the words

Copywriting is not just about the words. It’s also about the layout, the design, and the overall tone of the piece.

3. Copywriting is easy

Copywriting is not easy. It takes time and practice to develop the skills necessary to write effective copy.