Network Marketing is becoming an increasingly popular career field. Competition for acquiring a prospect is growing, and superb knowledge and skills are a requirement.
I’ve experienced the painstaking learning process of starting–and marketing– a business many times over. When I started my business, these skills that I’m going to teach you were foreign to me. I hope that in sharing my discovery of them, how they work and how to utilize them to market a business, you can shorten your own learning curve.
Over the years, my business has steadily grown–sometimes in spite of me rather than because of me. I am not a slick, savvy e-marketer, but I’ve learned by experimenting, reading books, participating in blogs and forums, and through lots of trial and error. As I’ve struggled past the first few mile markers on this endless path, I’ve frequently wished someone could have guided me. My head and heart ached for simple, step by step, everyday language guidance. Finally, I decided to leave a few mile markers of my own by helping others through this article.
So here they are in exact order of importance:
COPYWRITING– Copy writing is one of the most essential elements of effective online marketing. The art and science of copy writing involves strategically writing words that promote a person, product, business, opinion, or idea, with the ultimate intention of having the reader take some form of action.
So, whether you’re looking to sell something or build traffic by earning links from others, you’ll need to tell compelling stories that grab attention and connect with people so they’ll respond the way you want.
DRIVING TRAFFIC– Driving traffic is the ability to get massive amounts of viewers to your website. Everyone knows that driving traffic to your website is the life blood of any online business. The most graphically awesome and technically perfect website is worthless unless you generate traffic. You have to get people to your website, so they can see what you are offering.
With millions – make that zillions – of potential viewers online, that’s easy, right? It’s only easy if you have a plan and work that plan consistently.
The great news is that you can generate online traffic without spending any money. If you invest time and effort, you can profit from your website and you can do this from the comfort of your own home. Here is a short list of free traffic generating strategies that I use: Forum marketing, article marketing and video marketing.
PHONE SKILLS– If you are in business for yourself, and especially if you are in the Network Marketing Industry, you will have to learn and become increasingly better at your phone skills when prospecting for people to join your network marketing opportunity.
One of the major concerns in approaching this subject is not only learning the skills to be successful, but to also have the right attitude when calling your prospect. I have listed here 9 key things to keep in mind when picking up the phone and calling your MLM prospect.
1. Check your attitude, body language and authority before getting on the phone
2. Smile when you are on the phone and have fun!!
3. Have energy
4. Keep in mind that you are a business builder and not a telemarketer.
5. Be yourself
6. Build trust
7. Look for people who are qualified
8. Do not get attached to the results
9. Stay in control of the conversation by asking all the questions
