The Snowball Effect On Video Marketing
Since the early days of video marketing, experts have been saying that creating videos is the key to success. And while that’s certainly true, it’s also true that getting views on those videos is equally important. After all, what good is a great video if no one sees it?
There are a number of factors that affect how many views your videos will get, and one of the most important is what we call the “snowball effect.”
The snowball effect is basically when one person views your video and then tells two other people about it, who then each tell two other people, and so on. It’s a simple concept, but it’s incredibly powerful. And it’s something that you can use to your advantage when promoting your videos.
Here’s how it works…
Let’s say you have a video that you want to promote. You could post it on your website or blog, and maybe even share it on social media. But unless you have a large following, those view counts are going to be pretty low.
On the other hand, if you can get just one person with a large following to share your video, you can instantly tap into their networks and get hundreds or even thousands of views. And if those viewers like what they see, they’ll likely share it with their own followers, which will create even more views. That’s the snowball effect in action.
Of course, getting someone with a large following to share your video isn’t always easy. But there are a few things you can do to increase your chances of success.
First, try reaching out to influencers in your niche and asking them to check out your video. If they like what they see, there’s a good chance they’ll share it with their own followers.
You can also try promoting your video through paid advertising. This will ensure that your video is seen by a larger audience and has a better chance of being shared. Just be sure not to overspend on your advertising budget; otherwise, you won’t see a return on your investment. The key is to find a balance between reach and cost-effectiveness.
