Are you looking for the right mobile marketing strategy this 2021? Look no further! We have compiled the ultimate guide to help you make the most of your marketing efforts this year.
It is no secret that mobile devices are becoming increasingly popular. In fact, over 60% of web traffic now comes from mobile devices. This trend is only going to continue, which is why it is more important than ever to have a mobile-friendly website and an effective mobile marketing strategy.
If you want to stay ahead of the competition and make sure your website is seen by as many people as possible, you need to be using the latest mobile marketing strategies. Here are our top tips for doing just that in 2021:
1. Use AMP pages
AMP pages are designed to load quickly on mobile devices. They are also more likely to be ranked higher in Google search results. As such, using AMP pages is a great way to improve your website’s visibility and ensure that it loads quickly on all devices.
2. Optimize your website for voice search
Voice search is another growing trend that you need to be aware of. A recent study found that 55% of adults use voice search at least once per day. This number is only going to increase in the coming years, so it’s important to optimize your website for voice search now.
3. Invest in SMS marketing
SMS marketing can be a great way to reach potential customers who may not be using other forms of communication such as email or social media. It’s also a great way to send reminders or promotions directly to people’s phones. SMS marketing can be very effective if used correctly, so it’s definitely worth investing in if you want to improve your mobile marketing strategy.
4. Use push notifications wisely
Push notifications can be annoying if they are used excessively or without relevance but they can also be a great way to keep people engaged with your app or website. If used sparingly and with relevant content, push notifications can actually be a valuable tool for driving traffic back to your app or website. Just make sure not to overdo it!
5. Create engaging content
No matter what type of mobile marketing strategy you use, it will only be effective if you have engaging content on your website or app. If people visit your site and don’t find anything interesting, they’re not going to stick around for long (if at all). Make sure you have compelling content that will keep people coming back for more.
