When it comes to generating leads, there is one strategy that trumps all others – and that is content marketing.
Content marketing is the process of creating and distributing high-quality content with the aim of attracting, engaging and converting prospects into customers.
It’s an ongoing process that should be a core part of your overall marketing strategy. And it’s not just for B2C businesses – content marketing can be highly effective for B2B companies too.
The benefits of content marketing are numerous. Not only does it help you to attract new leads, but it also helps you to nurture those leads, build relationships and close deals.
What’s more, unlike many other marketing strategies, content marketing has a long-term effect. The more quality content you create, the more traffic and leads you will generate. Over time, this can result in a significant increase in sales and ROI.
So, if you’re not already using content marketing to generate leads for your business, now is the time to start. Here’s everything you need to know about lead generation with content marketing…
Why Content Marketing Is Effective For Lead Generation
There are many reasons why content marketing is such an effective lead generation strategy. Firstly, it helps you to attract leads who are already interested in what you do or what you sell.
If you create quality content that is relevant to your target audience, they are more likely to find it when they are searching online for information related to your industry or sector. This means they are already interested in what you do – making them much more likely to convert into customers than cold leads who know nothing about your company or what you do.
According to Hubspot, 80% of business decision-makers say they prefer to get company information from articles rather than ads. This statistic shows just how effective content marketing can be for lead generation (and sales) as it provides prospective customers with the information they are looking for without being intrusive or ‘salesy’.
