The Marketing Strategy That's Driving VW's Growth

Volkswagen has been on a roll lately.

The German automaker reported strong second-quarter results earlier this month, with sales and profits up across the board. Its share price has also been on the rise, hitting a new all-time high last week.

Much of VW’s recent success can be attributed to its marketing strategy. The company has been investing heavily in advertising and promotion, and it’s paying off.

Here’s a look at the marketing strategy that’s driving VW’s growth.

Volkswagen has long been known for its aggressive marketing campaigns. The company was an early adopter of television advertising, and it has always had a strong presence in print and online media.

These days, VW is upping its game even further. The company is now the world’s biggest advertiser, spending $11.4 billion on marketing last year alone.

Much of that money is being poured into digital advertising. VW was the second-biggest spender on digital ads in 2017, behind only Toyota.

And it’s not just about quantity; VW is also focused on quality. The company works with some of the biggest names in the business, including Google, Facebook, and Amazon.

VW is also investing heavily in new technologies like AI and AR to make its ads more effective. And it’s using data analytics to target its ads more precisely than ever before.

All of this spending is paying off for VW. The company’s sales are up 4% so far this year, while profits have increased by 19%. VW’s market share has also risen, reaching a record high of 12% last quarter.