In the early days of Tesla, the company was desperate for cash. So CEO Elon Musk came up with a $0 social media marketing strategy.
He instructed his team to post about the company on social media, but not to spend any money on advertising.
The results were incredible. Tesla’s fan base grew exponentially, and the company was able to generate a lot of free publicity.
This strategy was a major factor in Tesla’s success, and it’s a lesson that other businesses can learn from.
Here are three reasons why Tesla’s $0 social media marketing strategy was so successful:
1. It Built Trust
One of the main reasons Tesla’s strategy was so successful is that it built trust.
People are more likely to buy from a company that they trust, and Tesla was able to build trust by being transparent and honest on social media.
They didn’t try to hide their mistakes, and they were always upfront about their plans and goals.
This transparency helped to create a strong bond between Tesla and its customers, and it’s something that other businesses can learn from.
2. It Was Engaging
Tesla’s social media posts were always engaging, and they managed to capture the attention of their audience.
This was due to the high quality of their content, and the fact that they always posted something new and interesting.
Their posts were also timely, and they often responded to current events.
This engagement helped to create a strong connection between Tesla and its customers, and it encouraged them to keep following the company.
3. It Was Authentic
Tesla’s social media strategy was authentic, and it wasn’t just a marketing ploy.
The company genuinely believed in its products, and it was passionate about making a difference in the world.
This passion came across in their social media posts, and it helped to build trust and loyalty among their fans.
Tesla’s $0 social media marketing strategy was a major factor in their success, and other businesses can learn a lot from it.
