There are many different types of internet advertising available to businesses today. This type of advertising can be very broad reaching hundreds of people or specifically narrow capturing high potential customers of a niche market. Online marketing remains one of the best ways to reach customers and get your message to the masses. Here are a few types to consider when choosing to advertise online.
Banner ads are a great way to advertise online while paying a one time fee. Many ads are paid for upfront and remain on the web page for a specified amount of time. Some examples of these ads include floating ads and wallpaper ads. A floating ad is an ad that floats above the content of the web page. A wallpaper ad changes the background of the viewable content to your ad or logo. Pop up ads are also considered a banner ad, but might not be as viewable due to pop up blocker software.
Newer types of banner ads feature video and animation, instead of a static image. One type of this kind of ad is called a video ad and features moving video clips. Another type is a superstition ad that displays video using either flash or three dimensional content. These ads are more sophisticated and provide the target market with more of a television like advertisement.
Email can also be very effective in online advertising. Companies can display opt in options for customers through out their website. These opt in options are legitimate ways to obtain email addresses for this type of advertising. Once an email is obtained, companies can begin emailing newsletters and special offers to potential customers.
Social media marketing is on the rise and many companies are beginning to jump on board. The first way social media can be used is by advertising on the social media sites through banners. These sites continually receive heavy traffic and are often visited multiple times a day by the same person. This can also be a great way to target specific consumer groups.
The other way to utilize social media marketing is creating a presence on the social media site for your business, such as a profile or page. These types of pages make it easier to get a message out of a mass amount of people at little to no cost. Higher traffic numbers can be brought into your page by periodically offering specials. The cost effectiveness of this type of online marketing makes using social media a great way for small businesses to create an online presence.
The latest wave of online marketing is the use of mobile devices. Almost all mobile devices today have a way to quickly access the internet. Companies are beginning to take advantage of this by creating apps and mobile friendly websites. Both of these typically feature new products or weekly ads. Mass text messaging through the internet, similar to the emails previously discussed, are also being utilized today.
Internet advertising can greatly benefit a company’s marketing potential. Most of the time, online marketing is very cost efficient, while still reaching a mass audience. These are just a few ways companies can utilize this special type of marketing. No matter which online outlet a company chooses, the benefits will far outweigh the cost.
