Most businesses know that Facebook is a powerful tool to reach new customers. But did you know that Facebook ads can be a great way to generate leads for your business?
Lead generation ads are designed to collect contact information from people who are interested in what you have to offer. And they can be a powerful tool for growing your customer base.
Here’s everything you need to know about Facebook lead generation ads, including how to set them up and what makes a great ad.
What Are Facebook Lead Generation Ads?
Facebook lead generation ads are a type of Facebook ad that allows you to collect leads from people who are interested in your products or services.
Lead generation ads contain a form that people can fill out to request more information about what you have to offer. The information you collect can be used to follow up with potential customers and turn them into paying customers.
Lead generation ads are different from other types of Facebook ads because they’re designed specifically for lead capture. That means that the ad copy and call-to-action (CTA) are focused on getting people to fill out the form.
Here’s an example of a lead generation ad from HubSpot:
