Services
The Agency Blueprint to Selling PPC Services
If you’re an agency looking to offer PPC services, or an in-house marketer looking to bring PPC in-house, you’ll want to read on. In this article, we’ll discuss the steps you need to take to create a successful PPC services offering.
1. Establish Your PPC Services Offering
The first step is to establish your PPC services offering. This includes deciding which services you’ll offer and what pricing you’ll charge.
When deciding which services to offer, it’s important to consider the needs of your target market. For example, if you’re targeting small businesses, you’ll want to offer services such as paid search management, keyword research, and ad creation.
When setting your pricing, it’s important to consider the value you’re providing to your clients. For example, if you’re offering a service that includes monthly keyword research and optimization, you may want to charge a bit more than you would for a service that only includes ad creation.
2. Create a PPC Services Sales Kit
Once you’ve established your services offering, you’ll need to create a sales kit that you can use to sell your services. This kit should include a description of your services, case studies, pricing information, and a proposal template.
When creating your sales kit, it’s important to make sure that all of the information is easy to understand and visually appealing. You may also want to create a video explaining your services.
3. Market Your PPC Services
Once you’ve created your sales kit, it’s time to start marketing your services. There are a number of ways you can do this, including online advertising, PR, and networking.
When marketing your services, it’s important to focus on the benefits that your services provide to your clients. For example, if you’re a PPC agency, you could focus on the fact that you can help businesses increase their online visibility and drive more traffic to their websites.
4. Close Deals and Deliver Results
The final step is to close deals and deliver results. This involves setting up meetings with potential clients, pitching your services, and then working with them to create successful PPC campaigns.
It’s important to remember that PPC is a results-driven marketing channel, so you’ll need to work closely with your clients to ensure that
