Copywriting is an essential skill for any marketer. But what makes modern copywriting so effective?
There are seven pillars of modern copywriting that make it so successful:
1. Clarity
Copy should be clear and concise. It should be easy to understand what the copy is trying to say.
2. Conciseness
Copy should be brief and to the point. There’s no need to use long, flowery sentences when shorter, more direct ones will do.
3. Credibility
Copy must be believable. It should be clear why the reader should trust what’s being said.
4. Conviction
Copy must be persuasive. It should make the reader want to take action.
5. Connection
Copy should be personal and engaging. It should create a connection with the reader.
6. Consistency
Copy must be consistent with the overall branding and messaging of the company.
7. Context
Copy must be relevant to the audience and the context in which it’s being used.
