In recent years, video marketing has taken the digital world by storm. And it’s no wonder why: studies have shown that incorporating video into marketing campaigns can increase click-through rates by as much as 158%.
But what exactly is video marketing, and how can you use it to promote your business? We’ve got the answers.
What Is Video Marketing?
Video marketing is the process of creating and distributing videos with the goal of promoting a business or increasing sales. This can be done through a variety of platforms, including YouTube, Facebook, Instagram, and more. There are a number of different types of videos you can create for marketing purposes, such as brand awareness videos, product demonstration videos, testimonial videos, and more.
Why Use Video Marketing?
There are a number of reasons why you should consider using video in your marketing campaigns. For one, video is an incredibly engaging medium—after all, it’s estimated that people spend 100 minutes per day watching online video. Additionally, video provides an opportunity to tell a story and build an emotional connection with your audience in a way that other types of content simply can’t match. And finally, thanks to platforms like YouTube and social media, it’s easier than ever to get your videos in front of potential customers.
How to Get Started with Video Marketing
If you’re interested in adding video to your marketing mix but aren’t sure where to start, don’t worry—we’ve got you covered. Here are a few tips to help you get started:
Pick Your Platform: First things first: decide which platform or platforms you want to use to share your videos. If you want to reach a wide audience, YouTube is a good option. If you’re looking to target a specific demographic on social media,Facebook or Instagram may be better choices.
Write a Script: Once you’ve selected your platform (or platforms), it’s time to start thinking about what kind of content you want to create. It can be helpful to write out a script beforehand so that you have a clear idea of what you want to say (and so that you don’t end up rambling on camera).
Find the Right Equipment: You don’t need expensive equipment to create high-quality videos—in fact, most smartphones these days have cameras that are more than capable of shooting great video footage. That said, there are certain pieces of gear that can make your life easier (and result in better-looking videos), such as tripods and external microphones.
Edit Your Videos: Once you’ve shot your video footage, it’s time to edit it into a finished product. If you’re not comfortable using video editing software yourself, there are plenty of professionals who can do it for you (just do a quick search on Fiverr or Upwork).
Upload and Share!: The final step is uploading your finished video and sharing it with the world! Again, YouTube is a great option for reaching a wide audience—or you can share directly on social media platforms like Facebook and Instagram
