In this video, Derek Johnson from Tatango.com explains how political candidates and political campaign strategists/marketers are using text message marketing to win elections.
With 99% open rates and 90% of text messages being opened within 3 minutes, it is no surprise that political candidates and political campaign marketers want to use text message marketing to reach voters on their mobile phones.
There are three different ways political campaigns should be using text message marketing. This includes getting out the vote (GOTV), mobile donations and spurring action from supporters and voters. In order to use these methods, candidates first have to build an SMS subscriber database from people that have opted in to receive their text messages.
Also watch our other videos about political text messaging and mobile donations if these topics have sparked your interest:
* 2 Methods to Collect Text Message Donations With a Short Code:
* Text Message Donations: Everything You Need to Know:
* Telephone Consumer Protection Act Compliance for Political Candidates:
To learn more about political text message marketing, and to get text message marketing insights, news, case studies, and statistics, check out the Tatango blog here:
Tatango provides text message marketing software, allowing marketers to build and manage their SMS, MMS and RCS marketing campaigns. Since founding the text message marketing software company in 2007, Tatango has powered some of the largest, and most well-known SMS, MMS and RCS mobile marketing campaigns in the world. For more information on Tatango, and our text message marketing software, visit us here:
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