If you are selling on Amazon, then you know that traffic is key to success. One way to get more traffic to your listings is to target Spanish keywords in your Amazon PPC campaigns.
Spanish is the second most spoken language in the world, with over 400 million native speakers. And, according to a report by eMarketer, Hispanic buying power in the US is expected to reach $1.7 trillion by 2021.
That means there are a lot of Spanish speakers out there who could be potential customers for your products. But, if you’re not targeting them with your PPC campaigns, you’re missing out on a huge opportunity.
Here’s why you should be targeting Spanish keywords in your Amazon PPC campaigns:
1. There’s a growing number of Spanish speakers online.
According to a report by comScore, the number of Hispanic internet users grew by 21% between 2015 and 2016. And, it’s not just the US where this growth is happening. In Spain, internet usage among Hispanics grew by 24% during the same period.
2. Spanish keywords have lower competition and cost less per click.
Since there are fewer sellers targeting Spanish keywords, the competition is lower and it costs less per click. In fact, data from AdWords shows that the average cost per click for Spanish keywords is around 30% less than English keywords.
3. You can reach a whole new group of potential customers.
By targeting Spanish keywords, you can reach a whole new group of potential customers who are searching for products in their native language. This can help you increase your traffic and sales and grow your business on Amazon.
