and sales
When it comes to online retail, Amazon is the 800-pound gorilla. They’re the largest ecommerce platform in the world, and their reach is only expanding. So, if you’re selling products online, it’s pretty much a given that you’re going to want to advertise on Amazon.
And when it comes to advertising on Amazon, one of the most effective ways to reach potential customers is through Amazon Pay-Per-Click (PPC) campaigns.
Now, if you’re running PPC campaigns on Amazon, there’s one simple change you can make that can have a big impact on your traffic and sales… and that’s targeting Spanish keywords.
Sure, you might be thinking, “but I’m not selling to Spanish speakers!” And that’s a valid point. But hear us out.
First of all, according to recent studies,Spanish is the second most popular language online after English. That means there are a lot of Spanish speakers using Amazon – and they’re likely buying products in Spanish as well.
Furthermore, even if you’re not specifically targeting Spanish speakers with your product listing, if you’re ranking for Spanish keywords, you’re also likely to show up in search results for English keywords as well. That’s because Amazon ranks listings based on relevancy – so if your listing is relevant to a keyword query in either language, there’s a good chance it will show up in the search results.
So how do you target Spanish keywords in your Amazon PPC campaigns? It’s actually quite simple…
First, login to your Amazon Seller Central account and navigate to the Advertising tab. Then click on Campaign Manager:
