Banner Blindness: Ad-Like Elements Divert AttentionBanner Blindness: Ad-Like Elements Divert Attention
Recent eyetracking studies confirm an old finding: People tend to ignore design elements that signal advertisements.
Short Path to Success
Tag: NNG
Website Design in High-Context Cultures like ChinaWebsite Design in High-Context Cultures like China
The contrast between low-context and high-context cultures has substantial implications for web designs that target users in different countries. Examples from eyetracking research in China (a high-context culture) illustrate this
5 Tips for Effective Online Advertising5 Tips for Effective Online Advertising
How to include ads on websites and interactive environments without undermining the user experience.