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Marketing Management – Chapter 19: Designing Integrated Marketing Communications I Kotler & KellerMarketing Management – Chapter 19: Designing Integrated Marketing Communications I Kotler & Keller

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How to Plan a Digital Marketing Strategy in 2022How to Plan a Digital Marketing Strategy in 2022

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Principles of Marketing – Chapter 17: Direct, Online, Social & Mobile Marketing I Philip KotlerPrinciples of Marketing – Chapter 17: Direct, Online, Social & Mobile Marketing I Philip Kotler

Direct marketing is a form of marketing in which businesses communicate directly with customers through a variety of channels, including mail, telephone, and email. Online marketing is the marketing of