#MarketingMinute - Make Money Online

Marketing Minute 083: “Served Impressions vs. Viewable Impressions” (Digital Marketing Basics)Marketing Minute 083: “Served Impressions vs. Viewable Impressions” (Digital Marketing Basics)

When marketers send messages on digital platforms, they want to know how many people actually see the message, so they often pay in terms of the number of “impressions” a

Marketing Minute 116 "Use Mobile Marketing to Know Your Audience" (Segmentation)Marketing Minute 116 "Use Mobile Marketing to Know Your Audience" (Segmentation)

Many marketers make the mistake of thinking they know their audiences when they really don’t, particularly if they’re separated by resellers (e.g., wholesalers or retailers) or by agents (such as

Is Content Creation Tactical or Strategic? (Content Marketing Strategy) Marketing Minute 127Is Content Creation Tactical or Strategic? (Content Marketing Strategy) Marketing Minute 127

Is content creation tactical or strategic? Most marketers treat content creation as a tactical concern rather than as a strategic component of their marketing planning. This practice stems from the

Marketing Minute 081: “What is Market Segmentation?” (Marketing Basics / Marketing Tactics)Marketing Minute 081: “What is Market Segmentation?” (Marketing Basics / Marketing Tactics)

Marketers segment their customers, but how and why? When marketers sell their products, they know that each customer values a product or service in a slightly different way. One person

The 4 P’s of Marketing & the Marketing Mix (Marketing Basics) #MarketingMinute 056The 4 P’s of Marketing & the Marketing Mix (Marketing Basics) #MarketingMinute 056

The 4 P’s of Marketing were developed, way back in 1960 by Jerome McCarthy, as a way to give structure to what was then being called the Marketing Mix, which

True Secret to SEO Search Engine Optimization (Digital Marketing) #MarketingMinute 101True Secret to SEO Search Engine Optimization (Digital Marketing) #MarketingMinute 101

There is no one true secret to SEO, but there are a number of best practices that will help your website rank higher in search engine results pages (SERPs). In

Marketing Minute 034: “Why Mobile Marketing Matters” (Marketing Strategy) #MarketingMinuteMarketing Minute 034: “Why Mobile Marketing Matters” (Marketing Strategy) #MarketingMinute

In this Marketing Minute, we discuss the importance of mobile marketing and how it can help your business reach its target audience. Mobile marketing is one of the most effective