Short Path to Success
Thinkific’s Content Marketing Manager Tyler Basu interviews marketing expert Scott Oldford to discuss lead generation and marketing strategies for selling online courses. Scott Oldford has over 15 years of experience
When marketers send messages on digital platforms, they want to know how many people actually see the message, so they often pay in terms of the number of “impressions” a
Many marketers make the mistake of thinking they know their audiences when they really don’t, particularly if they’re separated by resellers (e.g., wholesalers or retailers) or by agents (such as
Is content creation tactical or strategic? Most marketers treat content creation as a tactical concern rather than as a strategic component of their marketing planning. This practice stems from the
Marketers segment their customers, but how and why? When marketers sell their products, they know that each customer values a product or service in a slightly different way. One person
There is no one true secret to SEO, but there are a number of best practices that will help your website rank higher in search engine results pages (SERPs). In