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Integrated Marketing Campaigns – An introductionIntegrated Marketing Campaigns – An introduction

An introduction to the subject of Integrated Marketing Communications and Campaigns (also called IMC) including an overview of some of the tools and theories available in connection with planning promotional

IMC 639 Content Marketing Course – Full Interview with Kristin Meeks and Chad MezeraIMC 639 Content Marketing Course – Full Interview with Kristin Meeks and Chad Mezera

Chad Mezera, Assistant Dean of Online Programs, WVU Reed College of Media, interviews Kristin Meeks, Owner, WV Social Media Consultants and IMC 639 Instructor, about the Content Marketing Course as

1 Advertising Basics : Media Selection, Target Audience, IMC, Frequency, Media Kit, CPM – part 11 Advertising Basics : Media Selection, Target Audience, IMC, Frequency, Media Kit, CPM – part 1

An in-depth discussion of advertising basics by Professor Myles Bassell.