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Santander UK's CMO on the role of mobile in the bank's marketing strategySantander UK's CMO on the role of mobile in the bank's marketing strategy

Keith Moor, CMO at Santander UK, discusses how mobile fits into his marketing strategy and how it differs from more traditional marketing methods.

Using data well is the key to optimizing mobile marketing campaignsUsing data well is the key to optimizing mobile marketing campaigns

As Zurich’s Head of Customer and Digital Experience, Monika Schulze has overseen the company’s increased use of mobile marketing campaigns. She says the …