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The Better FREE Way To Build Funnels And Sell Digital ProductsThe Better FREE Way To Build Funnels And Sell Digital Products

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Santander UK's CMO on the role of mobile in the bank's marketing strategySantander UK's CMO on the role of mobile in the bank's marketing strategy

Keith Moor, CMO at Santander UK, discusses how mobile fits into his marketing strategy and how it differs from more traditional marketing methods.

Using data well is the key to optimizing mobile marketing campaignsUsing data well is the key to optimizing mobile marketing campaigns

As Zurich’s Head of Customer and Digital Experience, Monika Schulze has overseen the company’s increased use of mobile marketing campaigns. She says the …

Velti Large Scale Mobile Marketing CampaignsVelti Large Scale Mobile Marketing Campaigns

Velti large scale campaigns provide an effective and cost-efficient way to drive immediate gains in revenue and ARPU while recruiting and profiling customers …