Short Path to Success
How should you think about B2B email marketing strategy? And are your campaigns supporting meaningful business goals? The Content Marketing Institute found that 87% of marketers rate B2B email marketing
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In this video I share one method for building an email marketing strategy using segmentation. This involves using a free email marketing tool called MailerLite. Email segmentation allows you to
Email Marketing Automation is important way to capture your customers and audience with the perfect message at the right time. In order to do this most effectively, it’s important to
Email Marketing: The Most Important Segmentation Strategy You’ve Never Heard Of… Insert RFM Segmentation. Underlying the RFM segmentation technique is the idea that marketers can gain an extensive understanding of