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Overview of real-time bidding (RTB), ad exchanges, demand-side platforms (DSPs) and the ongoing shift from traditional ways of buying display advertising to programmatic buying through a demand side platform (DSP).
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#DV360 Tutorial #Display & Video 360 #Programmatic Advertising This video is the 11th video of the series and explains step by step to create YouTube or TrueView line items 02:52
#Programatic Advertising #DSP #DMP Do you want to know what Programmatic Advertising is? In this video, I will explain step by step: A. What is Programmatic Advertising? B. What are
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DV360 Tutorial #Display & Video 360 #Programmatic Advertising This video is the 10th video of the series and explains the different types of YouTube Ads …
20 minute video covering the basics of display advertising and how display advertising is bought and sold, includes an overview of key vendors and concepts …