Tag: dataxu

Display Advertising Basics P2 (RTB, DSP, Programmatic, Private Exchanges, PMP) – Pete Kluge, AdobeDisplay Advertising Basics P2 (RTB, DSP, Programmatic, Private Exchanges, PMP) – Pete Kluge, Adobe

Overview of real-time bidding (RTB), ad exchanges, demand-side platforms (DSPs) and the ongoing shift from traditional ways of buying display advertising to programmatic buying through a demand side platform (DSP).

Display Advertising Basics (DSPs, RTB, Ad Exchanges, DMPs) – Pete Kluge, AdobeDisplay Advertising Basics (DSPs, RTB, Ad Exchanges, DMPs) – Pete Kluge, Adobe

20 minute video covering the basics of display advertising and how display advertising is bought and sold, includes an overview of key vendors and concepts …