Short Path to Success
One of the most powerful truths about advertising and human behavior is that people make their buying decisions based on emotion, and then justify their decisions with logic. To make
Just the other day I was digging through some of my old writing files. You know the drill, mucking around in dusty old cabinets that you haven’t been in for
Joe Karbo’s “The Lazy Man’s Way To Riches” was an eye opening journey into this world of direct response marketing. The history of Joe’s ad is amazing in its own
Web copywriting is different, because Web copy should be written for the search engines, as well as for your prospects. Why? To make sales, and to save you money. Here’s
Ideas An ad is more than just a visual or headline. There has to be a concept behind it. Know how to tell the difference between what is an idea
The 18th Century economist, Adam Smith, was one of the founders of modern economics. Roust a copywriter from his slumber at 3:00 a.m. and ask him what he knows about
SEO copywriting is the perfect high-paying, work-from-home job with huge growth potential. If you’ve ever considered starting a freelance writing career, or want to find an ideal work-from-home job that
If you’d like to know how someone with little or no experience at writing copy can beat the pants off anyone they go up against — even seasoned pros who
One question new copywriters often ask is, “what are the best swipe file ads?” It’s a good question, too — especially since swiping the wrong ads can often do you
Perhaps the best “power education” I’ve ever received on writing copy and using good old-fashioned psychology to sell with the written word was when I was just a kid. You