Tag: Brand vs Direct Marketing

Brand vs. Direct MarketingBrand vs. Direct Marketing

There are two main ways to market a product: through branding or direct marketing. Branding is a more indirect approach that focuses on creating a unique identity for a product

Seth Godin: Here's what you're getting WRONG with your marketingSeth Godin: Here's what you're getting WRONG with your marketing

Seth Godin breaks down what you’re getting wrong with your marketing and one of most asked questions in marketing: When to use Brand Marketing vs Direct …