Tag: body copy

2 Advertising Basics : Headlines with Stopping Power, Body Copy, Logo – part 22 Advertising Basics : Headlines with Stopping Power, Body Copy, Logo – part 2

An in-depth discussion of advertising basics by Professor Myles Bassell.

How to write Headlines | Helena Merschdorf | Copywriting MasterclassHow to write Headlines | Helena Merschdorf | Copywriting Masterclass

In this brief lesson, Helena Merschdorf outlines the 7 core human desires relating to marketing. Are you a New Zealand business who… …wants to stop chasing clients and have clients