Tag: Bassell

4 Marketing Strategy: Pricing Basics, Marketing Basics, Managing the Product Life Cycle – part 4

4 Marketing Strategy: Pricing Basics, Marketing Basics, Managing the Product Life Cycle – part 44 Marketing Strategy: Pricing Basics, Marketing Basics, Managing the Product Life Cycle – part 4

An in-depth discussion of marketing strategy by Professor Myles Bassell.

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1 Branding Basics : Value, Advertising Basics, Aided Awareness, and Consideration Set Part 1

1 Branding Basics : Value, Advertising Basics, Aided Awareness, and Consideration Set Part 11 Branding Basics : Value, Advertising Basics, Aided Awareness, and Consideration Set Part 1

An in-depth discussion on branding basics by Professor Myles Bassell.

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1 Advertising Basics : Media Selection, Target Audience, IMC, Frequency, Media Kit, CPM – part 1

1 Advertising Basics : Media Selection, Target Audience, IMC, Frequency, Media Kit, CPM – part 11 Advertising Basics : Media Selection, Target Audience, IMC, Frequency, Media Kit, CPM – part 1

An in-depth discussion of advertising basics by Professor Myles Bassell.

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2 Advertising Basics : Headlines with Stopping Power, Body Copy, Logo – part 22 Advertising Basics : Headlines with Stopping Power, Body Copy, Logo – part 2

An in-depth discussion of advertising basics by Professor Myles Bassell.

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5 Marketing Strategy: Economics Basics, Elastic, Inelastic, Advertising Basics, Frequency – part 5

5 Marketing Strategy: Economics Basics, Elastic, Inelastic, Advertising Basics, Frequency – part 55 Marketing Strategy: Economics Basics, Elastic, Inelastic, Advertising Basics, Frequency – part 5

An in-depth discussion of marketing basics by Professor Myles Bassell.

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3 Branding Basics : Advertising Basics, Target Audience, Reach, Media Selection Part 3

3 Branding Basics : Advertising Basics, Target Audience, Reach, Media Selection Part 33 Branding Basics : Advertising Basics, Target Audience, Reach, Media Selection Part 3

An in-depth discussion of branding elements by Professor Myles Bassell.

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Advertising Basics – Professor Myles BassellAdvertising Basics – Professor Myles Bassell

A discussion of advertising and marketing concepts by Professor Myles Bassell.

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