Make Money Online CONTENT TRAFFIC Streamline Marketing Basics

Streamline Marketing Basics

In this video segment of the Customer Edge’s “Empowering the Modern Marketer”, OpenText’s CMO Kevin Cochrane discusses the processes of optimizing how to create brand in a new digital age. The focus needs to be on both process and technology working together to create customer engagement from their behavior through your content creation and marketing plan.

Tags: Chief Marketing Officer (Board Member Title), content creation, Content Management (Industry), content marketing basics, customer engagement, customer experience, customer experience management, Customer Relationship Management (Industry), CX, CXM, Marketing (Industry), Marketing Management (Job Title), Marketing Strategy (Organization Sector), Technology (Professional Field)

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Streamline Marketing Basics

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