Digital marketing is evolving faster than ever, and businesses need to keep up if they want to stay ahead of the competition. Here are four trends that will dominate digital marketing in 2021.
1. More extreme personalization
Personalization is nothing new, but it will become even more extreme in 2021. businesses will use more sophisticated algorithms to create highly personalized experiences for each individual customer. This will include not just personalized content, but also personalized product recommendations, pricing, and even customer service.
2. Greater use of AI
AI is already being used to power personalization, and it will become even more important in 2021. AI will be used to analyze customer data in order to create even more personalized experiences. It will also be used to automate marketing tasks such as email marketing, social media marketing, and even SEO.
3. More video content
Video is becoming an increasingly important part of digital marketing, and it will continue to grow in importance in 2021. businesses will create more video content, and they will use video to reach more customers on more channels. Video will also be used to create more engaging and interactive experiences, such as product demonstrations and “how-to” videos.
4. Greater focus on mobile
Mobile is already the most important channel for digital marketing, and it will become even more important in 2021. businesses will focus more on creating mobile-friendly websites and apps, and they will use more mobile-specific strategies such as location-based marketing and QR codes.
