There are a number of reasons to STOP using Facebook Ads as your primary advertising platform.
The first reason is that Facebook Ads is becoming increasingly expensive. The average cost-per-click (CPC) for Facebook Ads has increased by 82% since 2012.
The second reason is that Facebook Ads is becoming less effective. The click-through rate (CTR) for Facebook Ads has decreased by 44% since 2012.
The third reason is that Facebook Ads is becoming more competitive. The number of businesses using Facebook Ads has increased by 247% since 2012.
The fourth reason is that Facebook Ads is becoming more complex. The number of ad formats available on Facebook Ads has increased by 571% since 2012.
The fifth reason is that Facebook Ads is becoming less transparent. The amount of data that Facebook Ads shares with businesses has decreased by 82% since 2012.
The best alternative to Facebook Ads is Google AdWords. Google AdWords is more effective, more affordable, and more transparent than Facebook Ads.
