Figma is a digital design platform that has taken the design world by storm. In just a few short years, they have amassed a loyal following of designers and have become one of the most popular tools for designers of all levels.
What makes Figma so special?
Figma’s secret sauce is their focus on collaboration. Their platform is built for team work and allows for real time collaboration between designers. This has made Figma a go-to tool for many design teams.
But Figma isn’t just a great tool for designers, it’s also an incredibly powerful marketing tool. In this article, we’re going to show you how to steal Figma’s $20 Billion digital marketing strategy.
Figma’s marketing strategy revolves around three things: content, community, and conversions. Let’s take a closer look at each one.
Content Marketing
Figma produces a ton of high-quality content that is geared towards helping their users become better designers. They have an extensive blog that covers everything from design tips to case studies and interviews with top designers. They also have a YouTube channel with helpful tutorials and webinars.
This content is not only helpful for their users, but it also helps attract new users to their platform. By producing helpful content, Figma is able to position themselves as the go-to resource for all things design. This helps them build trust with their audience and ultimately leads to more conversions.
Community Marketing
Another key element of Figma’s marketing strategy is their focus on community building. They have an active community forum where users can ask questions, give feedback, and connect with other designers. They also host regular meetups and events around the world where users can network and learn from each other.
Building a strong community around your product is a great way to create loyalty and keep your customers engaged. It’s also a great way to get free word-of-mouth marketing as your satisfied customers will spread the word about your product to their friends and colleagues.
Conversion Marketing
