What Solo Ads Are and How You Can Profit with Them
Solo ad marketing is among the most popular advertising strategies in the online business world today. Many successful companies rely solely on this strategy to market their products or services.
What Are Solo Ads?
A solo ad is essentially when someone is paid to recommend your product or service to his or her entire mailing list. It is sent out to subscribers of an ezine (online newsletter) as a special issue, which contains only the ad and no other content.
Large business owners who have long mailing lists can do this themselves. However, many online advertising companies have access to a larger number of mailing lists like MSN and Yahoo, who will send out the solo ad for a price. The biggest boon of dealing with such a company is that you don’t have to worry about submitting the ad yourself.
What are the Advantages?
Using solo ads has many other advantages, a few of which are mentioned here:
• If you are dealing with a successful company or ezine, you don’t have to worry about creating a mailing list.
• Solo ads are quite easily accomplished for new companies who don’t have much experience with online advertising. It is easy to set up and use a solo ad.
• For online business owners looking for great marketing strategies, solo ads promise positive results almost immediately.
• Using solo ads via a reputed ezine guarantees traffic that can number in the thousands to your website as most ezines have many contacts on their mailing lists.
Are There Disadvantages?
• Many start up online companies don’t have the funds to invest in this service. Some can be very costly, but affordable ones are available as well.
• Solo ads can sometimes fail to respond to your business positively. Most people rush in to the process without having a good ad in place first. A solo ad needs to have great content. It should also be compelling and attractive to its viewers.
Choosing a Good Ad
It is important to choose the right ezine or provider for your solo ad. Ensure that the ezine is a reputable one which will provide enough visibility to your solo ad.
You will need to do a little research and take the time to determine your target market and choose an ezine that will best help you reach it. These ads aren’t cheap and thus you have to make the most of the space you are paying for. But as far as advertising goes, solo ads do give you some of the best return-on-investment available.
Paid Traffic – Is it Cost Effective?
It Can Be. Your website is all about the traffic. If you question that statement, consider that you can have the best and most well laid out site on the internet, but if no one sees it, what good will it do? It’s not adding revenue to your business, or imparting knowledge to your visitors.
There are many elements to your website and your online business, but traffic is one ingredient you can’t live without.
How Do You Find Traffic?
At some point in time, every website owner will question the best way to get new traffic into their site.
Each website requires a unique form of advertising. Every site is as different as the person who built it. Realistically, paid traffic vs. organic traffic is a matter of personal choice.
Many website owners have great methods of getting traffic that aren’t going to cost them a vast amount of money. Advertising using paid methods to bring in traffic can be costly. While it does give results in most cases, there are no guarantees of traffic, no matter what kind you’re using – even paid.
Unless you specifically pay someone to go directly to your website and view it, using Adwords or any other method of paid traffic doesn’t guarantee that people will click through and go there. But you can definitely tip the scales in your favor.
Is There a Better Way?
If you really want as much of a guarantee of good targeted traffic as possible, Solo Ads will offer you one.
Using solo ads is a highly targeted method of traffic driving that does guarantee success. You get the amount of traffic that you pay for because the person selling the ad space generally promises a certain number of clicks. They run your ad until at least the promised number of visitors clicks on it.
Each visitor is targeted according to their interests, and if you buy the right ad, each is already prequalified by having a credit card.
How Does That Help?
The customer who is highly relevant to your niche, and who is qualified to buy is worth their weight in gold. It means the traffic which is delivered to your website is already interested in what you have to offer, and they have already proven that they will buy.
What would this kind of traffic be worth to you? The answer is, of course, it would be worth a great deal.
While delivering traffic to your website is just the beginning, it’s a great beginning. It allows you the luxury of simply presenting your product in the best and most capable way that you can, and that is the only way you will begin to make sales.
What’s the Bottom Line?
Traffic is important. Of course you know that already, but we’re just stating the obvious.
The traffic isn’t the be all and end all of course, but it’s definitely one of the things that make up the package. Now, it’s up to you to make sure that your site is easy to navigate, that your sales pitch is viable, and that you have something to offer that is a great product at a cost-effective price.
