Can you think of a way to help people in a recession? One way is to offer a discount or special offer. That is pretty obvious – but how is best to get that offer across? Traditional advertising techniques can cost a lot of money and it appears that firms are shying away from the big buck promotions. But there is a relatively cheap way… social media.
Coolhaus have done just this. They offer ice cream sandwiches and have utilized social media to promote their wares – you can check out their site to get an idea of what I mean.
Now, we all know (don’t we?) that social media is a viral platform. Viral platforms are ripe for distributing a message to ardent followers and would-be customers. If the message is cute, creative or profitable then your fans will share it with their friends and so on.
So, think about the following:
– offer a discount for people that visit your site (you can make it time limited or range limited)
– offer a discount if two or more people come to your business after seeing the site
– play a game – get customers to quote a word or phrase when they visit you to get their discount
People love this sort of interaction and will want to share the experience and tell their friends via social media (as well as other avenues). This can extend the reach of your product or brand and enable you to reach deeper levels of consumers – perhaps even ones that did not know about you before.
