If you’re wondering how to create a social media strategy in 2021, this video is for you! If you’re a social media content creator, you absolutely need to have a content marketing strategy. That’s why today, we’re going in depth on the subject of strategy for social media and I’m sharing a free WORKBOOK which can serve as your own social media strategy template. You can have amazing ideas for social media content, post quality content, but without a well-thought out, strategic approach, you’re not going to grow on Instagram. I always say this, having a social media marketing strategy for your business is key to your success. So today, you’ll learn all the important components! I’ll teach you how to develop a social media strategy, how to find your target audience, how to build your own social media plan and what to post on Instagram or other platforms to get results. I base it all on a series of questions so you’re guided along the way. Ready to kickstart your 2021 social media strategy? Let’s do this!
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Step 1: Assess where you are now: Build your marketing strategy THE RIGHT WAY!
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Content Marketing Strategy Workbook:
⏳ TIMESTAMPS:
00:00 – Intro
02:00 – Assess where you are now
03:14 – Ask you why (the mission)
04:10 – Choose your goals
04:54 – Pick your KPIs
05:38 – Define your audience
08:10 – Establish types of content
10:28 – Pick keywords and metadata
11:01 – Create a content calendar
12:56 – Create a distribution strategy
14:18 – Document it all
15:52 – Check back constantly
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WHO I AM: I’m Natalia, a content marketing specialist living in Edinburgh, Scotland. I create videos around marketing, productivity and optimization of your content creation process.
GET IN TOUCH: I’d love to hear from you, if you feel like chatting! DM me on Instagram – that’s the quickest way to get a response from me. If you want to go more in depth and have a bigger question, feel free to email me at hello@nataliakalinska.com. Can’t wait to connect with you! 🥰
#contentmarketing #contentstrategy #socialmediastrategy
