As social media platforms continue to evolve, social media marketing (SMM) strategies must also adapt. What worked a few years ago may no longer be effective, and what’s effective now may change in the future.
That’s why it’s important to keep up with the latest trends and changes in social media marketing. In this article, we’ll discuss some of the latest trends in SMM and how you can adapt your strategies to stay ahead of the curve.
1. Increased use of video
Video is becoming an increasingly important part of social media marketing. In fact, Cisco predicts that video will account for 80% of all internet traffic by 2020.
That’s because video is a very effective way to engage and connect with your audience. It can help you to build trust and credibility, and it can also be a powerful tool for storytelling.
So if you’re not already using video in your social media marketing, now is the time to start. You can create videos yourself, or you can use video marketing tools like Animoto or Vidyard to create videos for you.
2. Increased use of live video
Live video is another growing trend in social media marketing. In fact, Facebook reports that live videos are watched three times longer than regular videos.
That’s because live videos are more engaging and interactive than regular videos. They allow you to connect with your audience in real time, and they also give your audience the opportunity to ask questions and interact with you.
So if you’re not already using live video, now is the time to start. You can use live video platforms like Facebook Live, Instagram Live, and YouTube Live.
3. Increased use of social media bots
Social media bots are another growing trend in social media marketing. In fact, Gartner predicts that by 2020, 85% of customer interactions will be handled by social media bots.
That’s because social media bots can be a powerful tool for automating your social media marketing. They can help you to automate tasks like responding to comments, scheduling posts, and analyzing your social media data.
So if you’re not already using social media bots, now is the time to start. There are a number of social media bot platforms available, including Chatfuel, HubSpot, and Sprout Social.
